I designed and produced a 20' x 10' booth for 2015 Wine Symposium in Sacramento, handling everything from the initial concept and 3D renderings to the final production art. The booth was specifically designed to showcase as many sample wine boxes as possible, and the entire project was created using digitally printed corrugate.
Another successful 20' x 10' booth for the 2016 Wine Symposium in Sacramento. I led the project from concept and 3D renderings through final production art, designing the space to evoke the feeling of an underground wine cellar. Through carefully crafted visuals, perspective, and depth, the booth created an immersive illusion, all executed in digitally printed corrugate.
I developed a few concepts for Cosmoprof, a B2B beauty trade show in Las Vegas, with the goal of capturing attention and drawing attendees into the booth. The design centered on a striking, larger-than-life graphic panel as the main focal point, supported by complementary accents to create a bold, cohesive presence.
Another concept for Cosmoprof built around a single image used in repetition, with varied cropping to create visual interest while maintaining a cohesive look. Block-style shelving units were incorporated to evoke the feel of a beauty retail environment, encouraging attendees to browse and engage with the products.
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