Justin Jakobson

Massive digital playspace comprising three 40-foot LED screens displaying classic team Tug of War and 1-on-1 Button Mash games. Working with Production Club, we created gameplay, designed and fabricated consoles and ran the event on the last day of the Amazon Web Services re:Invent conference in Las Vegas.

When in doubt, go big. Dual 40-foot long Button Mash game boards were created and hoisted into the air. CO2 blasters and Magic Panel effects announced the winner.

Consoles housing computers running the gameplay were designed and fabricated in-house. Oversize keyboard keys modified for lighting served as buzzers.

• 3D Modeling
• Art Direction
• CAD Design
• Branding & Corporate Identity
• Fabrication
• Furniture Design
• Entertainment
• Environmental Graphics
• Industrial Design
• Product Design