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Belkin ProCycling 2013

In 2013, the Rabobank Pro Tour cycling team, home of Tour de France superstars Robert Gesink and Bauke Mollema, was in need of a new title sponsor. Belkin was looking to grow their presence and brand recognition in Europe so a deal was struck.

An entire team identity was needed quickly as le Tour 2013 was rapidly approaching. We needed vehicle graphics, jersey designs, colorways for the team's bikes as well as branded Belkin accessories.

Riders, cars, buses, vans, phone cases, bikes, fitness armbands, and countless other accoutrements all decked out in a classic tricolor livery highlighting Belkin's fresh rebranding of 2012.

We were rewarded with a massive win by Lars Boom on the cobblestones of Stage 5 and Bauke Mollema's top-10 overall classification in the 2014 Tour de France.

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Justin Jakobson
Industrial + Experiential Design Los Angeles, CA