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Belkin TrueClear Pro 2014

An entirely unique invention designed to solve a very specific problem: apply a screen protector perfectly every time. From research to mechanical exploration to point of sale retail design, I was hands-on in every stage of the development.

A careful user can stick a new screen protector on their phone pretty well with a bit of skill. We wanted to build a machine that could repeatedly and consistently apply protective films to different devices from different manufacturers with perfect alignment, without dust, without bubbles, in less than a minute.

Alignment accuracy within 0.1mm, zero bubbles, zero dust. A daunting task. A digital optical inspection system had to be purchased. Tens of thousands of bubbles were counted and sorted between air or dust. Additional engineers were brought onto the project. It was even codenamed Archimedes.

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Justin Jakobson
Industrial + Experiential Design Los Angeles, CA