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Latin American Market Research - Retail Visits and customer interviews throughout Mexico and Brazil.
Redesigned 2009 model with removable subwoofer, slim enough to be hidden under furniture.
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Sony Super Audio TVs 2003-2010

A full 5.1 channel Dolby home theatre system combined with a slim LCD television. Originally designed for the Latin and South American markets, distribution was expanded to Asia and North America after phenomenal sales in Mexico and Brazil.

Over five generations of the FA Series televisions, beginning with CRT models in 2003, the concept was refined and improved as technology evolved. 2008 was the first flat panel version of the series. Unmatched audio performance was achieved using front-firing speakers around the screen and a subwoofer in the base.

As display and audio technology progressed, the concept advanced through "tube" TVs and large traditional speakers and subwoofers to thinner and thinner LCD panels with soundbars.

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Justin Jakobson
Industrial + Experiential Design Los Angeles, CA