Final Board - Final presentation board depicting, the trend research, target market, brand equity, point of purchase, packaging, advertisement, and accessories to create a cohesive collection.
Advertisment - Brand advertisement that shows the final sunglasses concept. The glass are a grey acrylic with a lace design screen printed on top.
Point of Purchase - Using a vintage, vanity mirror, the entire collection of glasses would be on display to create a strong impact in the store with high brand recognition.
Packaging - The glasses would come with a case inspired by a vintage cigarette case. That would then be packaged in a simple black box, with the brand logo embossed on the top.
Final Collection - Photoshop render
Final Collection - Photoshop render
Final Collection - Photoshop render
Final Collection - Photoshop render
Final Collection - Photoshop render
Final Collection - Photoshop render
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Justine Benzinger
Industrial Designer Cincinnati, OH