Betsey Johnson, All Dolled Up, Jen - In a direct mail advertisement for fashion designer, Betsey Johnson, the concept of creating paper doll cutouts works to promote the new spring line of the designer. This piece offers not only interactivity with the actual printed piece, but also a call to action. The recipient has the option of uploading their photograph to a website to have a paper doll made of themselves, where they can try on the new line without ever leaving home.
Betsey Johnson, All Dolled Up, Kelsey - In a direct mail advertisement for fashion designer, Betsey Johnson, the concept of creating paper doll cutouts works to promote the new spring line of the designer. This piece offers not only interactivity with the actual printed piece, but also a call to action. The recipient has the option of uploading their photograph to a website to have a paper doll made of themselves, where they can try on the new line without ever leaving home.
Betsey Johnson, All Dolled Up, Jasmin - In a direct mail advertisement for fashion designer, Betsey Johnson, the concept of creating paper doll cutouts works to promote the new spring line of the designer. This piece offers not only interactivity with the actual printed piece, but also a call to action. The recipient has the option of uploading their photograph to a website to have a paper doll made of themselves, where they can try on the new line without ever leaving home.
Betsey Johnson, All Dolled Up, Ida - In a direct mail advertisement for fashion designer, Betsey Johnson, the concept of creating paper doll cutouts works to promote the new spring line of the designer. This piece offers not only interactivity with the actual printed piece, but also a call to action. The recipient has the option of uploading their photograph to a website to have a paper doll made of themselves, where they can try on the new line without ever leaving home.
Betsey Johnson, All Dolled Up, Cover - In a direct mail advertisement for fashion designer, Betsey Johnson, the concept of creating paper doll cutouts works to promote the new spring line of the designer. This piece offers not only interactivity with the actual printed piece, but also a call to action. The recipient has the option of uploading their photograph to a website to have a paper doll made of themselves, where they can try on the new line without ever leaving home.
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