Kaitlyn Irene Branding
Branding myself was one of the most difficult things to do as a designer.
It involved immense self reflection. Something that I haven’t done since middle school. My brand is clean and inspired by culture. The circle is inspired by Reiki, which is the idea of energy constantly flowing throughout your body and in life itself. The constant flow of that energy turns into thoughts and ideas, which brings forth creativity. The colors were inspired by Japanese Tea Houses. They’re commonly a small house that has one to three walls that are opened up, allowing nature to expand itself into the room. The colors represent the tranquility of nature and industrial.
