Laser-engraved cutting board, printed menu and welcome sheet, coasters, and business cards
Hand-lettered headings and skilled typesetting
close-up of the custom typography in the logo
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Franziska: Coffee House Branding
Concept for a Coffee/Confectionery. The theme is the Vienna Secession, signifying cultural pushback. The target audience are Millenials looking for a reprieve from the over-stimulation of the digital age, and longing for a return to handcrafted artisanship. I used hand-lettering, authentic patterns and crafted merchandise to achieve the aesthetic.
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