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I started working for LightHeaded Beds in July of 2015. In that time, I helped to re-designed website from the ground up. All the visual elements you see currently on the website I designed and produced. I was also instrumental in much of the photography and the video production. In fact, 3 of my daughters and myself are in the video!
This is the main banner on the home page of the website.
The website offers a few different personalization options for customers. One of which is adding text to existing images found on the website. Part of my job is to take those requests and make them look awesome before they go to print.
Each category has its own page with banners I designed. The images inside each category were developed by a team of artists. Many were purchased by a stock image site then edited and cropped by our artists. I was on the team chosen to choose, design and edit those images.
Once a week the site had a sale featuring a different category or product. I was responsible for both designing and putting together the email blast that went out to our thousands of customers. These are just a few marketing samples.
One of the most fun projects I did was working with the Wild Kratts company. I designed a collection of images for LightHeaded Beds customers with characters from their show. They provided me access to their art elements and then with the approval of their team I created the scenes shown here.
In addition to working with the Wild Kratts company I was also able to work with PBS KIDS. Just like Wild Kratts, PBS provided me access to their art elements and then with the approval of their team I created the scenes shown here.
LightHeaded Beds has a few different personalization options for customers. They are able to submit their own photos, artwork, google images, or any idea to our designers (that's ME!) and I create something original just for them. This was the most enjoyable part of my job. I loved taking their ideas and creating something extra special for their child. These are a few samples of the hundreds of images I designed.
These images are just a few of the HeadLightz I designed for the website. Many of them were top sellers.
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Marketing

I've had the privilege to be the primary designer for a company called LightHeaded Beds. It's a division of the Lifetime Company. The following are a few samples of my work there.

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Katie Kipp
Create - Design - Inspire Syracuse, UT