Army National Guard Translator Recruitment Brochure - The Army National Guard rolled out a campaign to recruit native-speakers of Middle Eastern, African, and southwest Asian languages and dialects. This brochure detailed that career path and answered commonly asked questions.
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French Language Initiative Brochure - For decades French has been a staple of the American education system. However, recent pressure from Spanish emersion programs and a proliferation of Chinese programs have caused school districts to cut French education. This campaign aimed to stop this trend––reinforcing the prevalence, relevancy and benefits of learning French, and encouraged school systems and students to keep French on their curriculum.
On-base Beverage Napkins - After active duty service, military members can join the Guard to retain their benefits and transition smoothly into civilian life. These beverage napkins were placed in on-base bars and restaurants to encourage continued service in the Guard. The messages were crafted so that the benefits were visible even when a frosty beverage was placed on them.
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