Katy Purvis

Station Entrance - When Graeter’s Ice Cream entered a new market, they rolled out a playful transit campaign that challenged customers to "Figure out why Graeter's is so great." The two-sheeter ads contained wittily crafted messages that entertained waiting passengers and encouraged them to engage with the brand. If the train arrived before you solved the puzzle, you could text a number to receive the answer, and it would also provide the location of the nearest store and a coupon.
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Transit Ads - When Graeter’s Ice Cream entered a new market, they rolled out a playful transit campaign that challenged customers to "Figure out why Graeter's is so great." The ads contained wittily crafted messages that entertained waiting passengers and encouraged them to engage with the brand. If the train arrived before you solved the puzzle, you could text a number to receive the answer, and it would also provide the location of the nearest store and a coupon. Email me for the answers to these ads!
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Floor Mosaic - Mint chocolate chip anyone? This floor mosaic used existing tiles to create an ice cream cone that greeted passengers as they entered the train station.
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Transit Ad - When Graeter’s Ice Cream entered a new market, they rolled out a playful transit campaign that challenged customers to "Figure out why Graeter's is so great." The ads contained wittily crafted messages that entertained waiting passengers and encouraged them to engage with the brand. If the train arrived before you solved the puzzle, you could text a number to receive the answer, and it would also provide the location of the nearest store and a coupon. Answer: Highest quality ingredients
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Train Ad - When Graeter’s Ice Cream rolled out a playful transit campaign that challenged customers to "Figure out why Graeter's is so great." The ads contained wittily crafted messages that entertained waiting passengers and encouraged them to engage with the brand. If your stop arrived before you solved the puzzle, you could text a number to receive the answer, and it would also provide the location of the nearest store and a coupon. Answer: Chocolate that turns your taste buds upside down
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Transit Ad - When Graeter’s Ice Cream entered a new market, they rolled out a playful transit campaign that challenged customers to "Figure out why Graeter's is so great." The ads contained wittily crafted messages that entertained waiting passengers and encouraged them to engage with the brand. If the train arrived before you solved the puzzle, you could text a number to receive the answer, and it would also provide the location of the nearest store and a coupon. Answer: Banana Split
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Bus Shelter Ad - When Graeter’s Ice Cream entered a new market, they rolled out a playful transit campaign that challenged customers to "Figure out why Graeter's is so great." The ads contained wittily crafted messages that entertained waiting passengers and encouraged them to engage with the brand. If the train arrived before you solved the puzzle, you could text a number to receive the answer, and it would also provide the location of the nearest store and a coupon. Answer: Gr-eight...Great!
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Transit Ad - When Graeter’s Ice Cream entered a new market, they rolled out a playful transit campaign that challenged customers to "Figure out why Graeter's is so great." The ads contained wittily crafted messages that entertained waiting passengers and encouraged them to engage with the brand. If the train arrived before you solved the puzzle, you could text a number to receive the answer, and it would also provide the location of the nearest store and a coupon. Answer: Email me to find out!
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