Maxfli Golf Balls 2009 - Packaging for the 2009 line of Maxfli Golf Balls. The line was divided into three distinct families: C3, VT, Black Max and Revolution to speak to different consumers, each line was defined by a strong color story. These packages incorporated a variety of foil materials and finishes to create depth and interest on the shelf.
Project Role: Art Direction, Design
Maxfli Golf Balls 2009 - Packaging for the 2009 line of Maxfli Golf Balls. The line was divided into three distinct families: C3, VT, Black Max and Revolution to speak to different consumers, each line was defined by a strong color story. These packages incorporated a variety of foil materials and finishes to create depth and interest on the shelf.
Project Role: Art Direction, Design
Maxfli Golf Balls 2009 - Packaging for the 2009 line of Maxfli Golf Balls. The line was divided into three distinct families: C3, VT, Black Max and Revolution to speak to different consumers, each line was defined by a strong color story. These packages incorporated a variety of foil materials and finishes to create depth and interest on the shelf.
Project Role: Art Direction, Design
Maxfli VT Travel Cover - Packaging for a high-end golf club travel cover.
Project Role: Art Direction, Design
Maxfli Golf Balls 2008 - Packaging for three golfball styles introduced in 2008. The Maxfli C3 holographic package design (2008) was awarded a Gold Award in the National Paperboard Packaging Competition.
Project Role: Art Direction, Design
Maxfli Golf Balls 2008 - Packaging for three golfball styles introduced in 2008. The Maxfli C3 holographic package design (2008) was awarded a Gold Award in the National Paperboard Packaging Competition.
Project Role: Art Direction, Design
SLAZENGER RAW DISTANCE - Slazenger's line of Raw Distance golf balls was in need of updated pacakging that supported the youthful energy of the name. To address the youthful component an active foundation was established of energetic colors paired with black and iridescent foil. The bold modern typography is true to the Slazenger brand identity and is contrasted by distressed appearence of the word RAW.
SLAZENGER RD SPEED - The Slazenger RD Speed golf balls are designed for the golfer looking for performance with attitude. To leverage the existing equity of the Raw Distance line, a bold, high contrast color scheme was paired with distressed details. The introduction of the panther
eyes on the front panel connects the brand with its aggressive roots. Each panel of this brick style package tells a different part of the RD Speed story, allowing for multiple merchandising options on the shelf.
SLAZENGER RD SPEED - The Slazenger RD Speed golf balls are designed for the golfer looking for performance with attitude. To leverage the existing equity of the Raw Distance line, a bold, high contrast color scheme was paired with distressed details. The introduction of the panther
eyes on the front panel connects the brand with its aggressive roots. Each panel of this brick style package tells a different part of the RD Speed story, allowing for multiple merchandising options on the shelf.
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