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SLAZENGER PROWESS LINE IDENTITY - Slazenger recognized the opportunity to create a line of women’s golf equipment that is both stylish and aggressive. The Prowess line was proposed to speak to competitive women golfers in a voice consistent with Slazenger’s signature Raw Distance. The line featured golf clubs, balls and gloves designed especially for the modern female golfer. This bold line identity fuses an active feminine silhouette with distinctive aggressive details.
DBX BRAND IDENTITY 2008 - DBX was originally introduced as a bike and in-line skate brand, today their product mix no longer includes bikes but has expanded to include towable tubes and other action sport items. DBX needed an identity that was bold enough for individual action sports and versatile enough for all necessary branding applications. The new identity incorporates smooth, bold typography in the familiar oval shape in a more active way then the previous logomark.
DBX Secondary Logo Option - The identity system includes 3-dimensional and 1 color options of the main logo and secondary x icon, as well as a secondary wordmark for use in product graphics.
Maxfli Identity 2008 - To re-introduce Maxfli as a sophisticated golf brand rooted in technology, it was important that the identity was updated to reflect that. This new identity includes an icon and dimensional treatment that reflects quality in engineering.
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Kelley Malone
Creative Manager, Packaging Design Milwaukee, WI