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DBX PACKAGING - For Spring 2008 we updated the DBX packaging to better connect with the consumer and their lifestyle by clearly communicating product excitement. This was accomplished through a combination of engaging in-motion photography and clean graphics paired with handcrafted elements. The overall white background and unconventional photography angles
emphasize the tube's graphics, while the structured text and color coded packaging aid the consumer in their purchasing decision.
DBX PACKAGING - For Spring 2008 we updated the DBX packaging to better connect with the consumer and their lifestyle by clearly communicating product excitement. This was accomplished through a combination of engaging in-motion photography and clean graphics paired with handcrafted elements. The overall white background and unconventional photography angles
emphasize the tube's graphics, while the structured text and color coded packaging aid the consumer in their purchasing decision.
QUEST TECHNICAL CAMPING - Quest's line of technical camping equipment delivers advanced quality with functional features.
To communicate with the outdoor enthusiast, this packaging series relies on an active color palette
and strong information structure. This design distinguishes itself from competing brands through
the bold use of color and imagery, and it is credited with strengthening the sales of Quest sleeping
bags and tents.
This design was featured in the 2005 PGH100 Show.
Fitness Gear Footwear - Fitness Gear's sock line needed a pacakging design that communicated value, performance and energy to today's consumer. Using bold, high contrast graphics the new pacakging system stands out among the competition. Enhancing the active message, the background images also segment the line by size.
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sporting goods packaging
Available
Freelance
Kelley Kempel
Creative Manager, Packaging Design Milwaukee, WI