BABA'S TVC BM 30sec - BABA'S Menyatukan Segala Nya
Concept Storyboard - Tools: Midjourney, Photoshop
Baba’s Thematic Ads (Festive) - (Midjourney AI-powered image generation and creative concept development)
Baba’s Thematic Ads (Local) - (Midjourney AI-powered image generation and creative concept development)
Baba’s Thematic Ads (International) - (Midjourney AI-powered image generation and creative concept development)
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BABA'S Celebrating World Curry Day Campaign Curry (Mixes and Spice Powder) | GenAI Enhancement

The initiative aims to raise brand awareness by positioning BABA'S as the brand behind Malaysia Curry Day during Merdeka and Malaysia Day. Celebrating curry as a unifying symbol, the 30-second TVC will evoke national pride and cultural connection, reinforcing BABA'S as an essential part of Malaysian culinary traditions.

Ken Hew
Art Director | Design Malaysia