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Roll'up is a collaboration between industrial designers Ken Macalino, Maral Bikales, Liz Caputo, Tyler Bernhard, Hyunseong Hwang, and Blake Stephenson. It is a futuristic food truck concept that emerges from developments in manufacturing and equipment minimalism. Roll'up has a large window in the back that reveals the gallery-style kitchen and allows customers to watch their food being made while creating a more refreshing work atmosphere for the chef. The truck's interior is designed to be more ergonomic with a wider walk path that mitigates accidents in addition to properly scaled counters that consider the chef's arm span and overall comfort. A rail system is incorporated in the steel structure that allows the food truck to expand and reveal an additional bar. This along with mountable bars on the side returns crucial restaurant aspects to food trucks. Roll'up meets manufacturing guidelines while making use of innovative materials like recycled aluminum and upm biocomposites.

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Kenneth Macalino
Industrial Designer Chicago, IL