How do you design for a young emerging market that has been empowered to be different? This was the challenge we faced when Logitech approached us to design a wireless keyboard mouse combo for the Chinese youth market. Within this competitive landscape; the combo needed to differentiate itself from competitors and retail at a low price point of 119RMB ($18USD).
In order to resonate with this young target audience the design of the MK240 combo focuses on being fun, fresh and expressive. The solution, a solid-state, compact form factor which creates a fresh, confident design that is not afraid to express its geometry and volume. Bright accent colours create character and individuality in a product category saturated with monotone competitors. The compact nature of the design also fits seamlessly into the cluttered lifestyle which this youthful generation lead.
