Identity
In 2008, leading educational services provider Career Launcher approached Kiba Design to consolidate their various business ventures under one integrated brand identity. The new identity was to reflect CL’s core values of growth and development, and individualism.
Space design for their coaching centres
To redesign CL’s academic coaching centers, we first conducted a study of the students, who often came to class after a full day of college work. Accordingly, our strategy focused on relieving stress and fatigue in order to boost the concentration of the students including the innovative application of colour psychology and lighting design. Areas of active, task-based lighting were interspersed with warm, soothing lights in passageways and non-working areas, thereby creating subliminal zones of alertness and relaxation.
