Pull-Ups Mainline Packaging and Product Aesthetics

Fun music designs feature exclusive Mickey Mouse graphics that fade when wet to help your child learn potty training and motivate to stay dry – don’t let the music stop.

I led Design Ideation and Strategic Roadmapping in the development of the MUSIC MAKER Concept. I provided Creative Direction to Disney illustrators to bring the concept to life in a way that worked on the product and packaging. The packaging and product features custom artwork developed exclusively for Kimberly-Clark.

Product aesthetics

Design Strategy
Creative Direction (Design)
Art Direction
Design Management
Ideation Facilitation

Tracy Kretz
Design Leader / Sense Maker / Strategic Conductor Chicago, IL