Rubbermaid Commercial Products is a manufacturer of commercial and institutional products.
RCP was presented with an opportunity from Lowe’s to increase shelf space at their stores; design consumer-facing packaging that will be exclusive to Lowe’s stores; Position RCP as the expert and leader in commercial cleaning and refuse products.
The result was a bold design – using dynamic typography with updated graphics and simplified communication. The yellow is arresting and stands out in the retail environment.
I worked with domain partners and facilitated ideation/design thinking sessions to problem solve. With design research and competitive marketplace analysis, we were able to conceptualize and deliver world-class creative.
(Creative team: Jeremy Criswell, Josh Stalford, Jade Kaufman)
Packaging?
Brochures
Collateral
Trade Show DIsplays
Design Strategy
Creative Direction?
Art Direction?
Design Management?
Design Strategy?
Ideation Facilitation?
Visual Design Language Development
Rubbermaid Commercial Products is a manufacturer of commercial and institutional products.
RCP was presented with an opportunity from Lowe’s to increase shelf space at their stores; design consumer-facing packaging that will be exclusive to Lowe’s stores; Position RCP as the expert and leader in commercial cleaning and refuse products.
The result was a bold design – using dynamic typography with updated graphics and simplified communication. The yellow is arresting and stands out in the retail environment.
I worked with domain partners and facilitated ideation/design thinking sessions to problem solve. With design research and competitive marketplace analysis, we were able to conceptualize and deliver world-class creative.
(Creative team: Jeremy Criswell, Josh Stalford, Jade Kaufman)
Packaging?
Brochures
Collateral
Trade Show DIsplays
Design Strategy
Creative Direction?
Art Direction?
Design Management?
Design Strategy?
Ideation Facilitation?
Visual Design Language Development