Rubbermaid Commercial Products Packaging Refresh

Rubbermaid Commercial Products is a manufacturer of commercial and institutional products.

RCP was presented with an opportunity from Lowe’s to increase shelf space at their stores; design consumer-facing packaging that will be exclusive to Lowe’s stores; Position RCP as the expert and leader in commercial cleaning and refuse products.

The result was a bold design – using dynamic typography with updated graphics and simplified communication. The yellow is arresting and stands out in the retail environment.

I worked with domain partners and facilitated ideation/design thinking sessions to problem solve. With design research and competitive marketplace analysis, we were able to conceptualize and deliver world-class creative.

(Creative team: Jeremy Criswell, Josh Stalford, Jade Kaufman)

Trade Show DIsplays

Design Strategy
Creative Direction?
Art Direction?
Design Management?
Design Strategy?
Ideation Facilitation?
Visual Design Language Development

Tracy Kretz
Design Leader / Sense Maker / Strategic Conductor Chicago, IL