Brinkmann Brand "Lifestyle" Home Depot Package Design.
Concept Development: These are the rough thumbnail sketches that began the grill product "Lifestyle" package design.
Digital Comp Mock-Ups: I often create various versions based off of the thumbnail sketches. The original idea was to show outdoor living with people in the background. The "Lifestyle" image later became food shots which better enhanced the grill product.
Final Digital Comp Mock-Ups: Once the basic design layout was chosen, there were a series of slight modifications before the final package design was approved.
Graphic Standards: Specification guidelines for artwork are applied to all grill model packaging die-lines.
Final Product Packaging Artwork: The kraft box which the products are contained in include a 5-color process label and a 2-color 100% black and PMS 186 (red) for direct print on the box.
Brinkmann brand "Lifestyle" grill products on pallets in warehouse ready to be shipped to Home Depot stores across the U.S., including Canada and Mexico.
The unifying look of the "Lifestyle" grill product package design had such a massive impact at The Home Depot stores it gained new grill accessory business. The grill accessories generated an additional 30 million dollars in sales revenue to the account.
The new grill accessory business monopolized 90% of the grill parts retail aisle space. All grill vendors with the exception of Weber, changed their packaging to “imitate” the Brinkmann brand.
The Brinkmann brand "Lifestyle" grill products and accessory package design is currently in stores at The Home Depot U.S.A. Inc., including Canada and Mexico, since 2010.
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Brinkmann Lifestyle Product Packaging exclusively for The Home Depot, U.S.A.
The Brinkmann Brand "Lifestyle" Product Package Design was created exclusively for The Home Depot U.S.A. Inc., including Canada and Mexico. The new grill package design treatment increased brand recognition, solidified customer loyalty and gained new grill accessory business through brand extension. This is my concept development based on the "Lifestyle" marketing theme.
Available
Freelance, Full-time, Moonlighting
Lawrence G. Norman
Senior Graphic Designer / Creative Professional
McKinney, TX