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BankIowa

Goal: To help make BankIowa's mobile banking system more accessible.
Created a business card-sized cheat sheet for the HTML and texting mobile banking programs.
Handed out 600 cards (a pretty big number for a small rural bank in a town of 2,000 people).
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I worked as a teller at BankIowa throughout my years in high school. Often I would get done with all my jobs early in the day, and I would go looking for more and different work to do.

I saw that BankIowa was releasing a new mobile banking program with both an HTML version and a texting version. It was their first stab at a mobile banking system and wasn't always highly intuitive. People weren't using it because they didn't know the commands or the website. So, I came up with the idea to make a small and easy-to-carry/keep-track-of card that customers could take to help them to use our mobile banking system. It was a success, with over 600 cards requested by and handed out to customers.

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Lauren Riensche
Marketing & Advertising Professional Milwaukee, WI