Goal: To create a brand for Granular Inc.
Kept steady social updates on Facebook and Twitter.
Increased Facebook likes organically from 12 to 128.
Increased Twitter followers organically from 23 to 702.
Created brand theme and implemented it in all B2C and B2B communications.
Published several news releases picked up by major agricultural leaders and publications.
Number of clients increased 100% during three month period of branding.
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Granular Inc. offers farmers the software needed to manage their farms efficiently and effectively. With Granular, farmers can better keep track of employees, inventory, machinery, storage, markets, and profits.
At the time of my employment, Granular was a start-up in San Francisco, CA in need of a brand identity. I was brought on as the first and only marketing hire for the company. I figured out how to reach our clients in the midwest and make them understand the importance of Granular's software.
Granular
