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As a graduate Account Management intern at Grey Global Group, I was responsible for working on four different accounts: Olive Garden, Longhorn Steakhouse, Lean Cuisine, and Smucker's.
The Smucker's account was given to the interns as a rebranding project centered on appealing to Millennials. My team created the Bring Forth Your Color campaign.
Skills learned during my training at Grey:
o Trafficking (ISCIs, Producer’s Affidavits, As-Produced Scripts
o Competitive Reports (Daily, Weekly, Monthly, Quarterly, Annually)
o New Business Research
o Creative Briefs (create and refine)
o Creative Reviews
o Production Shoots
o Talent Holding & Releasing
o Pitch Work
o Partnership Work (Coca Cola)
o Worked on account doing well, account doing poorly, new account (new business), and Goldilocks account
o Budget Management
