OneUChicago

Goal: To reach 1,000 donors.
Secondary goal: Reach $4,000 in donations.
Re-branded from "Philanthropy Week."
Created "OneUChicago" brand.
Created video series. 3,000+ total views.
Created social media campaign. 1,500 interactions.
Reached both donation goals.
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OneUChicago is the University of Chicago's official philanthropy week.

The goal of OneUChicago is to help support the Dean's Fund, which in turn supports programs, events, and projects around campus that improve the lives of students and community members. In the past, the Dean’s Fund has helped students to attend conferences, conduct intensive research, host events, and support original projects.

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Lauren Riensche
Marketing & Advertising Professional Milwaukee, WI