Goal: To foster a connection between students at UChicago and local farmers markets.
Created brand and logo.
Created flyers and posted 300+ around prominent locations on campus.
Created table tents for dining halls and local businesses.
Organized busses to and from markets.
Fostered connection between the University and local farmers.
300+ attendees, a reported 450% increase from usual local market attendance.
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Every year, the University of Chicago sponsors one or two student projects. These projects are proposed by students and must benefit both the University and the surrounding community. I was one of the students who proposed a trek to farmers markets in the area to support local businesses and bring food to students (the community is a food desert).
I formulated a brand for the event based upon the interests of the student population and utilized flyers, table tents, newspaper ads, word of mouth, social media, and partnerships.
UChicago Farmers Market
