UChicago Homecoming
UChicago Homecoming from Lauren Riensche
UChicago Homecoming

Goal: Raise student attendance.
500 posters hung in stalls around campus.
200 table tents in dining halls.
57 Twitter interactions.
2,111 Facebook interactions.
The posters went viral on the UChicago Facebook community (600+ likes and 50+ comments on the photo of the posters).
3,500+ impressions from dining hall TV.
4,000+ attendees (300% increase).
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At UChicago, sports are not usually our strong suit. Sure, we won the first Heisman trophy, but after that, we built a library on top of the football field and dusted our hands off. Homecoming has never been the biggest deal.

In the fall of 2014, the alumni homecoming theme was "Rigor. Discipline. Homecoming." The administration decided it was looking for something different to appeal to its student audience.

I was in charge of bringing students to the game and entertaining them while there. I brought back the age-old "vs" concept and kept the tone light, sarcastic, and maybe just a bit nerdy.

The header banner for all homecoming emails. Bringing back the "us vs. them" vibe to pump up school spirit (and so people would actually know who we're playing that year).
The email sent out to all staff and student body members.
The Facebook event for the block party.
The Facebook event for the homecoming game.
The website for homecoming. Listed all festivities--times and locations--and was easily viewed on mobile devices. Built on Drupal.
The website for the annual banner competition. Listed all rules and requirements in one location. Easily viewed on mobile. Built on Drupal.
One of the two flyers promoting the homecoming game. UChicago students are true academics at heart. The equation at the bottom purposely does not match the graph, and students caught on right away. The poster went viral on UChicago medias. Students loved to repost the flyer along with the correct formula for the graph.
One of the two flyers promoting the homecoming game. UChicago students are true academics at heart. There are not the correct number of football players on both sides, and UChicago students noticed and took to reposting with corrections right away on many different medias. The poster went viral. It brought thousands of views to the poster and even a little national attention.
Displayed on the screen of the dining halls at UChicago.
The logo of the SAC during the homecoming festivities.
The tri-fold table tents placed in all dining halls, cafes, and local restaurants around campus.
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UChicago Homecoming

Goal: Raise student attendance.
500 posters hung in stalls around campus.
200 table tents in dining halls.
57 Twitter interactions.
2,111 Facebook interactions.
The posters went viral on the UChicago Facebook community (600+ likes and 50+ comments on the photo of the posters).
3,500+ impressions from dining hall TV.
4,000+ attendees (300% increase).
-------------------------------------

At UChicago, sports are not usually our strong suit. Sure, we won the first Heisman trophy, but after that, we built a library on top of the football field and dusted our hands off. Homecoming has never been the biggest deal.

In the fall of 2014, the alumni homecoming theme was "Rigor. Discipline. Homecoming." The administration decided it was looking for something different to appeal to its student audience.

I was in charge of bringing students to the game and entertaining them while there. I brought back the age-old "vs" concept and kept the tone light, sarcastic, and maybe just a bit nerdy.

Lauren Riensche
Marketing & Advertising Professional Milwaukee, WI