Lipton (Unliever) Middle east - Task: Pitch
Abtl was developed by another agency and the client requested us to work with the abtl material to activate the brand via all the consumer touchpoints bringing the brand alive and driving the message that a chemical in the tea clears your mind.
Results: We won the account for the agency and the client loved the work.
Copy written by myself since we were often short of copywriters.
Teaser Wall 1 - Lipton Pitch - To engage the public we created a wall where people were required to fill out a yellow post it note with what's on their mind, they were incentivised with also winning mechanic which lead them back to the product onshelf.
This was a way to also highlight the concern people have on their mind and the incentive was to win to pay off that mortgage, or fix that car.
The consumer was unaware of the incentive only untill they had completed the post it details.
Consumer Engagement
FSDU Instore promo
Touch points
Instore POS
Reveal
Web Banner
Online Promo
Teaser
gLike
Activation
