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ITALIA CERAMICS - Jewel snowflake, Christmas window display, Adelaide (2014)

Paper lampshades with golden and red ribbons to resemble precious Christmas balls. Enlighted in order to increase visibility from the street at night.
The snowflake/star on the backdrop recalls the Bisazza mosaic tiles. The decoration is coordinated with the window graphics, which has the recurring theme of the red ribbon and the precious gold mirror "merry Christmas statement.
Red and gold have been chosen for their direct link to the seasonal character, but red is also the institutional color through which the brand is renown, the bow is thus aimed to reinforce the link.
A traditional Christmas tree with gift boxes has been set up in the showroom, coordinating colours and simplicity.

Lara Sclippa
Retail / Display Designer, Interior Designer, Project Manager Geelong, Australia