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CASE STUDY: Deuce Generation Brand and Product Assessments

CASE STUDY - BRANDING & PRODUCT DESIGN: Deuce Generation is a small brand owned and operated by it's parent brand OVERLAND located in Auckland, New Zealand. The enclosed work shows how one can asses a current brands market position, relative to it's competitors, and create disruptive styles to uniquely position their brand in an over-satuated market.

Lars Astrom
Design Director Mens & Boys Athletic Shoes Brooklyn, NY