• About
  • Portfolio
  • Stream
ego by HEAD

ego by HEAD Design Challenge: Design a shoe that’s athletic, casual, and fashionable for everyday wear. The audience is active women who love exercising, but want to look great in the same shoe when they’re not. The shoe should look natural, but offer the strength and support of a fitness shoe. This design should also highlight and emphasize the female figure and profile.

Lars Astrom
Design Director Mens & Boys Athletic Shoes Brooklyn, NY