Email campaign for swiig LIFE, a lifestyle email aimed towards providing subscribers educational content and lifestyle content such as recipes
Flexible packaging for swiig's signature Whey Matrix Protein
Poster advertising retail sales for swiig, primarily in gyms/health centers that sold smoothies containing swiig products
Packaging for swiig Complete Meal Bars
Flexible packaging for swiig, showcasing bags with windows to see what's inside
Various sell sheets for swiig's wholesale and retail customer bases
Flexible bag packaging for swiig's line of Freeze-Dried Fruits & Veggies
Trifold Brochure advertising swiig's meal replacement product, Sqware Meals
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swiig Branding & Packaging
While working at Performance Food Centers, the majority of my work surrounding creating branding materials, packaging, email campaigns, and more for their line of retail products, called swiig – Stuff with Infinite Goodness. From email campaigns for retail and wholesale customers, to packaging design, to sales materials, and everything in between, I was often tasked with coming up with the concept, copy, and full graphic execution for projects big and small. It was always a fun challenge to bend the brand to fit new containers, whether physical or virtual in nature.
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