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p e r s u a d e - Consumer Products PR Campaign
Weber Shandwick and Polaris developed a public relations event plan to engage watercraft and auto racing fans by creating the Polaris “Splash For Kids” Watercraft Charity Ride with Rusty Wallace and benefiting NASCAR’s Speedway Children's Charities. The event's identity needed to convey excitement and be versatile in its consistent application across several components.
The weekend event raised more than $15,000 for Speedway Children’s Charities, due largely to the awareness the campaign generated.
