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The "LIGHTNING 218" (new Candy Red edition) Makeover.
Just a quick look through on how and why I felt it needed a change and how I would market it.
With my makeover on both of the top competitors bikes I put them together for an online preference vote... I will update on the outcome at a later date.
(HOW I WOULD MARKET IT BELOW: CLICK THE "VIEW PDF" TO SEE)...
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"LIGHTNING 218" (New Candy Red Edition)

I took the original bike being sold and added to the design a more visually appealing look. Not only that but I added in the idea of customer participation with them adding their own graphics and options of personalizing their bike to own taste. Even if the bike was resold the new owner can change it to their own tastes. I also present the way I feel the bike should really be marketed to its best potential.

Available
Full-time
Lee Thompson
Independent Graphic Design Professional Town Centre, United Kingdom