Royal Enfield, it has just relocated after changes of location/ ownership an returned back to the UK. Royal Enfield have seem to have determination more than ever, commendable. This iconic motorcycle firm wants to re-establish itself in the traditional/ retro market, a crowded and competitive market sector, I see their current range centres around versions of their 50 year old “Bullet” engine. Although updated its performance and visual appeal could struggle in worldwide sales. I allowed for their styling and factored in cost efficiency considered their links to manufacturing/ obtaining a V twin engine. I present the “Blue V Steel” where I believe adding to their range in this way would enhance a wider appeal, whilst maintaining the essential look and feel of a retro added a twist to the Royal Enfield look. If anyone wishes to talk to me about my research and concept I would be more than happy as it would seem Royal Enfield seem a little unobtainable at present...
