THUNDERBIRD, never drink a lone - While Thunderbird is a dying brand and losing their target in marketing, it opens a new challenge for me as a graphic designer who are taking care of branding and gain marketing success. The conceptual of re-branding a dying brand is to make it alive and popular again. “THE RISE OF THE PHOENEX†is born to re-branding the brand. Thunderbird Wines are created to enhance social occasions with bright festive flavors that are perfect for parties, concerts and celebrations. Thunderbird offers a line of fortified wines that are affordable and reinvent the “Taste of an American Classic†for a new generation.
Thunderbird is designed for today’s fast-paced lifestyle and offers a refreshing taste that’s never heavy and won’t weight you down. After work or study, Thunderbird adds to the pleasures of good times and good friends. Thunderbird is a toast for the good times and a reminder that good friends provide a safe and responsible social environment for enjoyment and entertainment.
Key Slogan:
As a brand it has to communicate with its audiences, who are the people reflect themselves through the brand. The Idea of friends come by and cheer together makes a slogan become. I would like to use as a Key Slogan “Never Drink Alone†to work together with the word-mark to suggest the theme of “connecting friendsâ€. The concept is that the product helps to create a network of friends that sustains a healthy social life and re-enforces product loyalty.
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