2019 Masculine Innovation for Kathy Davis Studios

A masculine card concept I designed utilizing assets from the Kathy Davis Studios' image bank. Ultimately the die-cut lettering and geometric accents were deemed a stretch for the brand, however the stamps and watercolor arrangement were picked up. This concept was the basis for a card which was a top performer at retail (shown below), which I designed as well. Art Direction: Jackie Gigliotti.

Freelance, Full-time, Moonlighting
Anna Lo Piccolo
Production and Graphic Designer Philadelphia, PA