Due to the success of this card at Walmart and other retailers American Greetings invested in additional runs with more special process/cost of goods and requested I design a second version differentiated by new hand lettering, color palette and different special processes to be sold concurrently at Targets nationwide.
This card was so successful at Walmart and other retailers that American Greetings invested in additional runs for subsequent years with more special process. They also requested I design a second version for Target stores to be sold concurrently. Per American Greetings' request I designed new hand lettering and applied an alternate color palette and different special processes to differentiate the Target version.
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Greeting Card Design: Recycled Paper Greetings Valentine's Day 2019
My original copywriting, illustration and lettering are showcased in greeting cards I designed for the Recycled Paper Greetings label, sold nationally at retailers including Target and Walmart. Captions include Juvenile Valentine's Day and Teacher Valentine's Day. Produced during my tenure at Kathy Davis Studios. Art Direction: Kimberly Seslar
Copyright Kathy Davis Studios
Available
Freelance, Full-time, Moonlighting
Anna Lo Piccolo
Production and Graphic Designer
Philadelphia, PA