LIV was a break frame concept in fashion dolls in that it departed from conventional paradigms of fashion doll play : it had 14 points of articulation, inserted "glass" eyes and changeable hair pieces. The multi-character doll segment also had a robust web presence with daily diaries and webisodes to engage its core customer: girls 7-10.
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SPINMASTER Liv Fashion Dolls product design and development.
Created and developed disruptive fashion doll play experiences through unconventional articulation, inserted “glass” eyes, changeable hairpieces, compelling narratives through content and storytelling and a robust web presence that categorically redefined fashion doll play across the board for consumers and competitors, and which won a TOTY (Toy of the Year) nomination in 2010.
Lui Domingo
Designer of trend-driven, entertainment-based consumer products for children
Providence, RI