Philips Powerlife Concept sketches - Cintiq
Rendered colour option visuals - VRAY for Rhino.
In-Context shot with final production model.
In-Context shot with final production model.
Garment Care - Philips Powerlife

PowerLife Iron - Low/Mid Range Steam Iron product for the European market.

Due the longer life-cycle of Domestic appliances the aesthetics need to be more subtle & focused to positioning within market.

The range of 7 models all subtle differentiate based on features and colour specification with the over-arching aim of the design language being a durable & long lasting product that gives a sense of trust to the user. A small rubber detail around the foot provides great grip and stability.

Mark Weedon
Associate Creative Director - Industrial Design Munich, Germany