Nike GPS+ Active Wearable

Nike GPS+ was a conceptual project to celebrate the learnings from the fuelband+ interaction into the larger form factor of the more conventional GPS watches with more functionality & for professional users.
Using a larger screen allows for a more in-depth information & real-time response creating a surface to implement a more glanceable & hierarchical feedback. The outer display ring shows real-time moment to moment info such as cardio rates etc. & the internal face shows time/sets & the daily overview target. fully customizable to the users need the Nike GPS+ concept is design for serious activity.

Mark Weedon
Associate Creative Director - Industrial Design Munich, Germany