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Burton Snowboards-Interactive media campaign
Silver Award:
2015- Addy Awards
THE BURTON SNOWBOARDS CAMPAIGN IS AN INTERACTIVE/NEW MEDIA BRANDING STRATEGY THAT ALLOWS SNOWBOARDERS TO PUT THEMSELVES IN THE ADVERTISEMENT ITSELF. THE BOARDERS DOWNLOAD AN APP, WHICH SHOWS THEM LOCATIONS TO DO A TRICK. THE TRICK IS RECORDED AND FEATURED ON AN ELECTRONIC BILLBOARD THEN UPLOADED TO A SITE FOR PEOPLE TO VOTE ON.
