YOYO - Branding, Packaging
The client required new packaging for a range of snacks foods with an upscale look that would appeal to the high-end market. I noticed that their corporate brand need to be redesign first before start new design, so I redesigned the corporate brand mark and then created the product brands: Freeky Fries, Chipsy and Dinky. Finally the individual packaging line look was created and extended to all the flavors. Yoyo Food Ltd is on a mission to make outstanding yummy snacks for everyone. My job was to develop the branding personality and packaging that would convey fun, trustworthiness and freshness to all ages. The finished packaging designs easily stand out on the shelf and are in great demand with the consumers.