Celebrated debut
Broad appeal for kids and adults
Lead brand establishing new toy channel focus in Wellness as a distinct category
Acknowledged value
First to market attention getter
Amazing reception within 3 months of product debut in 2022
HUGIMALS therapeutic plush

Established initial line of high-value plush in collaboration with concept creator. Established brand appearance and leveraged innovative point of differentiation through prototyping sample for manufacture and establishing a working style guide for ongoing line expansion.

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Freelance, Full-time, Moonlighting
Mary Lenehan
design . production . management Brookfield, IL