Test case: Edit hi res stock art to format for 1000pc puzzle. Objective: Adjust aspect ratio for puzzle die line and enhance perception of value of image for puzzle customer using no additional assets on short time line.
Read through for a step by step view of this assignment's process.
After Licensor approval, in house Team redirected to eliminate Mom from image and source an image of a child in Christmas season clothing! : D
Same process as previous was followed & this image was used on 'final-final' pkg art.
; )
Photo retouching that accelerates process in remote direction of factory sculpting.
Lo res, high function sketch and Photoshop for art direction (to external resource). Direction to prep for spec views to overseas vendor
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Photo Retouching
I use Photoshop a great deal in communications regarding product development.
Most of the time, it is adjusting images of factory samples for art direction, but on occasion, a more detailed and nuanced assignment crops up.
I have created this narrative to illustrate an example of that process .
Available
Freelance, Full-time, Moonlighting
Mary Lenehan
design . production . management
Brookfield, IL