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Level 1 sketches / Cord management exploration
Level 2 sketches / Cord management exploration
Level 3 Sketches / Concept Refinement
Physical Model / Validation & Testing
Sketchbook concepting for modified construction of mounting components
Final design / Solidworks CAD package
Neatly holds 50+ feet of extension cord
Quick on, quick off with no tools or fixed mounting
Easily snaps on the FastTrack rail
On/off power button with LED indicator
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Rubbermaid Power Strip

The Rubbermaid FastTrack is a garage storage system that provides an infinite number of easy to reconfigure organization solutions. Rubbermaid was looking into expanding their FastTrack line with additional compatible accessories outside of their standard range of wall hook and shelving attachments. Seeing an opportunity from the common garage filled with power tools and other electronics a powerstrip fit the bill. While many options were explored the chosen direction not only provided outlets but also a home for cleanly storing the accompanying extension cords when not in use. Storing the cord related well with the core of the FastTrack System as ultimately being a storage solution.

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Mason Umholtz
Industiral Design Brooklyn, NY