The ‘Play + Learn’ campaign was a multi-channel marketing effort including print, social media, and web.
Copy and paste this link to view the motion graphic on YouTube:
http://youtu.be/5rAz71OYIdg
The downloadable experiment guide provided science experiments and ideas to keep kids engaged
through the summer months.
White background with bright pops of color to evoke the summer was the direction on all photography.
‘Summer learning loss’ is the problem that our experiment guide solved. This image was featured on
the blog along with content discussing the issue.
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Play + Learn Campaign
Creative Direction, Motion Graphic, & Photography
The 'Play + Learn' campaign targeted parents during the summer months when almost all students experience learning loss. Our experiment guide provides science experiments and ideas to keep kids engaged through those summer months. Copy and paste link to view: http://youtu.be/5rAz71OYIdg
