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Mr. Mitchell's - Milk Packaging - ‘Mr.Mitchell’s 500’ is a fictitious brand of milk. Each bottle of milk contains 500 milligrams.
Mr. Mitchell's - Milk Packaging - 500mgs is the daily recommended allowance (RDA) of calcium for 1 - 4 yr olds & two thirds of the RDA for 4 - 8yr old. When considering nutrition, parents are often concerned with fat grams and sugar. Brands are concerned with communicating the 'bad' stuff.
Mr. Mitchell's - Milk Packaging - The milk packaging has a reversed intention. Communicating the ‘good’ stuff provides an incentive for parents to buy and the organic, playful forms engage with young children.
Mr. Mitchell's - Milk Packaging - Mr. Mitchell's is sold in packs of six, a day-off on Friday :)
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Mr.Mitchell's milk
Comments (3)
May Wilson
Industrial Designer Aarhus, Denmark