"50K JK" and "HEMI Nitro" concepts from SEMA show. 50K Wrangler concept illustrated the potential to take the Jeep Wrangler franchise to a higher price point but developing a premium offering for the Wrangler franchise. First factory Wrangler to be featured with a full leather interior, body color roof, flares, mirrors and door handles. First Wrangler that featured diesel powertrain as well. Many of these features are now available from the factory on a Wrangler.